“Without a purpose, life is motion without meaning, activity without direction and events without reason. Without a purpose, life is trivial, petty, and pointless.”
Rick Warren perfectly states in his quote about what role “Purpose” plays in our life. The same rule applies to craft the most efficient content for your audience.
Content without purpose is meaningless.
Anyone can pen down content, but is it effective or is it focusing on the purpose? Here, you need to revisit the goals of your content marketing strategy. As the Chinese business Magnate, Jack Ma says,
“If you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve.”
As someone in the content writing arena, you must ask this question – Is your content solving some widely asked questions?
If the answer is yes, you are on the right path, if not, this blog will tell you the best hacks to craft enticing content.
What is an Engaging Content?
Any content that fulfills your content marketing goals is known as Engaging Content. It will benefit you in increasing traffic, conversion, sales, and a lot more.
If your content is not engaging, your reader will never read it. It will adversely affect your marketing goals and known to be a waste of time, money, and resources. If you want to accomplish the business goals, you need to go the extra mile in your content marketing strategy.
Have no clue, where to start? Don’t Worry, keep reading to reveal the answers!
6 Tips To Craft The Most Efficient Content Marketing Strategy For Your Audience
1) Know Your Audience
When we plan to go out on holiday, what is the first thing we do?
We go to Google and look for the pictures of the destination. In the same way, the first and very important step in writing engaging content is to know your audience. Irrespective of the field that your organization functions in, you need a detailed report of your target audience to deliver helpful and problem-solving content.
Did You Know?
- Your targeted audience
- Their Age Group
- Their Educational Background
- What they are looking for?
With the help of these questions, you can create a strong buyer’s persona to target a specific audience. Buyer Persona is one of the most important factors in succeeding as a content creator and marketer.
There are several tools and websites available on the internet such as Alexa, SEMrush, and a lot more which will help you in creating a great buyer’s persona.
2) Be Unique
As we all know, Google loves original and unique content. Copying content as is from other sites is also against the google algorithm when it comes to white hat SEO, which will affect your business adversely. It is tough to create 100% unique content because somewhere in the corner, someone is talking about the same thing. But that’s fine!
Unique Content means a piece of content that stands out with originality
To Create Unique And Efficient Content, You Need To Keep Three Things In Mind:
- Share your original ideas
- Relate the article with your personal experiences
- Articulate it through your unique voice
So, let’s say someone has already written an article on the topic that you have been contemplating. What will you do now?
You can create original content, despite that; all you need to do is keep those three things in mind, and you can achieve all your content marketing goals.
Also, you must ensure that, as an organization, you are spending the right amount of budget on content creation because you can’t expect a Ferrari at the cost of a Ford. So, to get original and engaging content, make sure you spend accordingly.
Unique content takes a lot of time and effort, but the ultimate outcomes are worth the efforts.
3) Craft Appealing Headline
Your headlines should speak about what you’re going to share through your content.
According to Copyblogger, around 80% of the people will read your headline, and out of this only 20 % of people will read the rest of the article.
This is why headlines play a very important role in fulfilling your content marketing goals. Let’s have a look at some good headlines;
I think that the given headline, by HubSpot, will attract every single aspiring blogger and it will create excitement in the reader for understanding the tips that are shared in the blog. The title itself suggests that the author is going to share some incredible insights into their journey as a blogger.
If this title is written as “8 Writing Tips to improve your blogging skills” hardly the audience will read it.
(Source – HubSpot)
Now this headline is again hinting at a message for the audience. To break it down, it is understood from the heading that this article is unique and contains the things which no one is talking about; and such effective headlines will always attract the readers. So, make sure you keep that one thing in the headline that is unique about your blog to attract more readers.
(Source – HubSpot)
Never decide your headlines instantly, take some time. Note down a few headlines, and then choose the best headline according to your content. Don’t glide about your headline because this is the first thing your audience will read and make an assumption in their mind.
4) Be a Good Storyteller
We all love stories, don’t we? Remember our childhood, where our grandparents used to tell us stories and we just used to get lost ourselves.
No doubt, technical facts, and other statistics are important for your content but storytelling is the best thing when it comes to effective content marketing strategies.
Storytelling helps you to build a connection with the readers, specifically in the introduction part of your content. According to a test run by GrooveHQ, it was found that content with story intro had almost 300% more people read the entire article. It also has shown an increase in the time spent by the user to five times more than the usual number.
(Source – LinkedIn Business Solution)
Let’s Understand It Through An Example:
Let’s say I am a Content Marketer writing an article on Content Marketing. If I will include my personal experiences in the form of a story then my target audience will get some practical insights and easily relate to the content.
Through your story, your audience will easily connect with your content rather than reading an article where just theoretical knowledge is shared.
(Source – STAYINGALIVEUK)
You need a creative mind to connect your technical articles through interesting stories. You can take the perfect example of Neil Patel, HubSpot and a lot more experts who share some incredible stories and insights in their article without losing the purpose of their article.
5) Enchanting Visuals
To achieve your content marketing goals, visuals play a very vital role. We all know this famous English language adage,
A picture is worth a thousand words”
This phrase perfectly suits the content marketing requirement because content with images gets more views and reaches wider audiences. The best way to utilize an image type is through infographics. According to Okdork, infographics are known to be the most shared content type.
Research your content and convert it into attractive and informative infographics.
Types of Visuals That Will Enhance Your Content:
- High-Quality Images
- Call to Actions
- Quote Card
- Data Visualization
You can use free tools available online such as Canva, Crello and a lot more to create outstanding visuals for your next content.
6) Authenticate With Credible Sources
Your blog represents the bigger picture of your organizational goals. So make sure that it is authentic with all the reliable sources and information. If there are issues in your blog then it will directly affect your business goodwill. Right?
Whenever you’re putting any statistics in your blog, make sure you verify it and put credible sources in your blog to make your content look more authentic. Whether you take any visual, data or any statistics, it is important to share its source.
When you put the source and other information, it automatically builds trust in the readers.
Content is the soul of every content marketing strategy. You need to focus on several things at the same time to make your content reach out to an effective audience. Apart from applying the right strategy and planning, you need to put more time and effort into your content to get the finest outcomes.
You just need to stand unique from the crowd with a powerful and original content that speaks. Learn more about storytelling, understand the art of storytelling, and apply that in your content marketing strategy to witness incredible results.
Keep the above discussed 6 tips in your mind to create the best engaging content for your audience.
It is a planned marketing approach that mainly focuses on crafting and distributing effective, result-oriented, and consistent content to attract the targeted audience.
In marketing, the targeted audience means a particular group of customers identified as a recipient of an advertisement, campaign or message. The targeted audience is identified on the basis of location, age, income, and a lot more factors.
The human brain processes visual content 60,000 times faster than text-based content. This is the reason visual plays a very important role in Content Marketing.