Have You Ever Thought About What Branding Exactly Is?
In a very general sense, your branding is exactly you and your people. Your branding is everything that you try to make your business stand apart from the crowd. LinkedIn is a successful and effective weapon to make your branding activities relevant and more approachable for your clients and target audience.
When LinkedIn was introduced in the market in 2003, it played an over-expected role in changing the market game and still, it has been continuing the same to refine and regenerate the significance of online network, community, and business branding. In a very short time, Linkedin has offered individuals, working professionals, and business groups to connect, meet, socialize, and learn from other people of the same group.
LinkedIn has become a vibrant and innovative networking hub by providing numerous opportunities to working professionals by post online resume profiles, sharing career story and life goals. It has also helped businesses to use this platform from professional business marketing and branding. By a few standards, competent and relevant branding practices with the help of this comprehensive tool, you can make your stand apart from the crowd.
Below are some of the excellent ways to use LinkedIn to amplify your brand name perfectly. These points will make your brand name to get noticed and remembered in this professional world.
Of course, from the beginning, making a professional connection on LinkedIn becomes important. Connecting with people over this comprehensive platform will help you to meet and understand other professionals from the same industry or other industries. LinkedIn helps to build trusted professionals’ connections with individuals and businesses. Through this, you can find more people and growing your networks for prospecting and collaborating with them for a long term business partnership.
Professional Branding Management
Your LinkedIn profile should not look like a checklist, full of bullet points that don’t make any sense and relate to each other. Professional Branding Management on LinkedIn nowadays is to present and share your career, business, or success story in a more personal manner. If you’re narrating a story to share with your connection, so it should be described in first-person in a summary, with proper highlights of your skills, qualifications, and abilities for successful branding accomplishments.
Neil Patel – A great Social Media Influencer describes what he does:
“We’re reinventing and digitizing work so that it could help, inspire and direct out connections than to watch them like nobody”
Neil Patel has analyzed and shared a few nudges you need to look into about professional Branding on LinkedIn:
- LinkedIn can help you reach more than 500 million users from 250 countries.
- If you are a B2B marketer, then it is the top-rated Marketing platform to deliver B2B branding content and get the most effective feedback to generate leads through LinkedIn.
- 60% of LinkedIn Members prefer to check their profile and message daily.
So, these facts also increase your 50% chance of converting your branding ideas into reality.
Grow Your Network
It depends on you, what you want to do, you want to stay on the top of the industry or keep yourself side-by-side. To amplify your brand name, You should stay at the top of your industry, for this purpose, you have to be aware of what is happening in the market. Connecting and growing with LinkedIn networks will help you to be one of the expected positions in your community and trends and business. Interaction and engagement with people are necessary. So, do share a connection, add people, and like their posts and ideas of people who you are in a link with you.
Posting relevant ideas, suggestions, and reviews will help you to put yourself there, where people will like to know you and advice. As LinkedIn is a medium where connectivity matters as well as creativity. So, it depends on you how you can attract more visitors to your platform. You can use LinkedIn to approach people to build up professional relationships for further business and meeting with them in person.
Effective and exotic contents play a crucial role in brand management. The same thing happens here when you are going to use LinkedIn. Content Marketing opens the door of great business exposures, you can find innovative ideas by different blogs, articles, and many more shared by your LinkedIn members for Content Marketing.
You can also post innovative blogs, trendy videos, exclusive podcasts, whitepapers, eBooks with holistic social media content marketing strategies over LinkedIn. It will promote your business outlets, services, and products by describing what you do and how you are different from others.
You can use LinkedIn Pulse – a unique and new publishing platform, opened for all LinkedIn members to educate each other and share relevant content information effectively.
LinkedIn Learning – an eLearning platform that helps to work and business professionals to learn new things according to their interests and requirements.
As per recent studies, it is evident that sharing infographics, business promotional videos, and sponsored updates can give new heights to new businesses.
- 75% of LinkedIn videos are successfully approached and preferred by professionals over LinkedIn.
- Pictures, brochures, and infographics help businesses to increase their 98% comments, shares, likes, and public reach.
- Possibilities of 200X more business and work opportunities, network engagement, etc. by creating more links and connections.
- Using sponsored content and updates can increase business success by 71%.
Using LinkedIn Platform to manage your branding activities can become more effective via proper status updates, using proper #hashtags, linking those activities, and updates to the business and services. It gives you opportunities to create LinkedIn events and inviting professionals, working in the same industry, to promote your business and get people informed about it.
While creating an Event over LinkedIn, it is necessary to give complete attention to content briefing and information. To promote your profile, never forget to add awards, recognitions, employees, certifications, recognitions, training, and additional details. This is a professional platform so always stay focused on what, why, and to whom you are sharing.
“To-Whom” here is related to your target audience, it is always mandatory to consider who is your target audience so that it will help you to have a reliable and accurate response to your activities and events.
Referrals And Endorsements
The referral is one of the greatest features of LinkedIn that helps to make new connections but in quite another way. In another way, we can understand it with the name of sharing profile links of somebody. It is an indirect manner to get connected with people who are seeking any help from you or you need their people. You can choose this feature of Linkedin to build a strong connection. It can help you in interacting with other business professionals who share the right intent and motive like you and are ready to propose business opportunities.
Group & Surveys
For branding first, it is important to know and understand about each feature of the tools you are going to use. Linkedin helps business professionals to enable the feature of creating professional groups. It makes branding easier for you by sharing considerable and promotional content, blogs, videos, and whitepapers or any further information. Even there is a facility to join any group made by another person and then you will be able to approach those join members too. This way, directly-indirectly, LinkedIn creates another medium to enhance your approaching limits.
Images, infographics, and vlogging activities are making me crazy these days. The current scenario is the period of the business, digital marketing, online sales, branding, and professionalism which cannot be considered as successful without any analysis and surveys. Recent data, infographics, information, etc are something that helps us through surveys to stay informed and updated.
So, these aforementioned ways are highly recommended approaches used by many social influencers and businesses for brand management. So, follow these guide notes to build your business connections and promote your business.