Lead generation is no more a term that is associated with sales only. Over the years, every business started to feel the need to enhance its customer base and revenue. The Healthcare sector is no different.
As of 2021, the competition in every kind of business is enormous. Monopoly is just another word in the dictionary because it doesn’t exist in the market anymore.
After the international commercial law is passed, there is no boundary to sell your product or services, which means you are replaceable if you don’t amp up your game.
73% of the patients use search engines to find a health practitioner, and 89% of them solve their health queries.
Now the world is using digitization to its maximum capacity, here are a few ways the healthcare industry can consider enhancing its sales volumes i.e. inflow of patients.
Mobile Optimized Sites
As of January 2021, considering the total population of 7.83 Billion people, there are 5.22 Billion mobile phone users.
It speaks volumes about why your web presence should be mobile compatible.
Presumably, whenever someone feels any symptoms in their body, they would reach out to their phones and try to find more about the disease. It has been a universal behavior when COVID ’19 hit.
43% of health service customers wish more businesses had mobile-optimized websites. Designing and developing one such website that is compatible with all kinds of screens is the need of the hour.
SEO-Optimized Healthcare Website
Healthcare practitioners tend to hesitate when it comes to layout the plan for improving the count of sales leads under the Hippocratic oath thing. But, for once, you need to think of it to help many people with your gift and expertise.
In this era, having a website alone doesn’t make much difference unless it is updated from time to time. Those updates are reached to the target audience via various social media platforms.
SEO is that organic injection, shots of it from time to time will boost the website’s immunity!
68% of online experiences begin with a search engine, and your website’s ranking is very much dependent on how good the SEO has been done.
Writing about your services on your website and third-party websites helps skyrocket the reach of your business. Ultimately, it helps improve your ranking on Search Engine Result Pages which is the gateway to garner more business.
As per the article published in Forbes, global online content consumption doubled in 2020. Needless to say, if the consumer is king, content is the kingdom that helps him/her determine their purchase.
So writing the best content only on your website is not enough. Look for relevant directories, third-party websites for submitting PRs, and other news and updates related to your business, which will help improve your website visitors and customers.
There are several things you can do to stand out from the rest of the healthcare facilities. That may require a constant effort from a dedicated team, but it’s all worth it when those efforts get paid off.
Photos Of Your Facility
People consume media way more than textual content so put it out there how your facility can facilitate patients, what types of equipment are used, and the billing and payment options for various diseases.
Video is the trending format that people spend most of their time on, so if you could give a virtual tour of your facility to your potential customers, it will just win them, and they will trust you and your facility more than the other ones.
Emergency Room, Urgent Care Wait Times
Everyone loves a detailed elaboration when it is going to consume their time, money, and energy. Healthcare facilities are one of such places where all three of their resources will be spent, so highlighting the procedure you follow for your patients will help them. How you deal with urgent cases, how the regular appointment booking system works, and the facility’s operational hours also impact their decision factors.
Messaging Capabilities So Patients Can Communicate Quickly
Some facilities keep the messaging service on 24×7 to help the patients book appointments or get their questions answered related to their medication. Such services support the patients emotionally that you are just a message away.
Helpful Videos That Answer FAQs
Since videos are the most preferred medium to consume information for users, it is advisable to shoot short videos or animate the content for better understanding.
Study shows that 4 out of 5 online visitors will watch a video. So, surfacing videos once in a while that elaborates on the queries that patients generally have will attract more of them to visit your facility.
In this era where technology is taking over every sector and business, remaining on the top of your game matters the most now more than ever. Thankfully, there are various tools to help you to track the progress of your online presence.
After the COVID-19 outbreak, healthcare facilities are more in demand, so catering to the requirements and reaching the right people are essential aspects of this whole ball game of establishing your brand online.
Indeed, with the right inbound marketing practices, your medical practice can attract, nurture, and convert qualified medical leads.
You can include short videos, assessments, and health calculators to help the readers enjoy an experience and ultimately get captured by lead magnets.