What is the PageRank? The PageRank of a page is recursively defined between 0 to 10 and it depends on the number of the quality pages linking to us and PageRank metric of all those pages. Basically, PageRank was mostly used by SEO experts to determine the quality of the website and its pages. But, eventually, as the search engine algorithm become more complex after adding many new features added to the core algorithm. Google didn’t focus on updating the PageRank and instead give importance to more advance features to determine the quality of the site like Google Panda and Penguin that been added to the core search algorithm. And finally PageRank been the history few months back.

Google’s Webmaster Trends Analyst John Mueller confirmed the news that Google is not updating the PageRank anymore. Google still will be using the PageRank internally within its ranking algorithm, but will be non-visible for the normal people.

The metric of the PageRank has not been updated for years. This means that the data is not pertinent to your site and so it won’t help to judge the quality of the website. Moreover, SEO experts have said that PageRank was basically used for checking the quality of the sites which is no longer served. So, it needed to be removed externally.

As the PageRank has become a history, a few alternative tools have emerged which are quite helpful in judging the website’s quality. The alternative factors like citation flow, trust flow, and domain authority are gaining importance and popularity in the field of SEO.

We Have Tried Listing Here Some Of The Most Common Metrics.

Majestic SEO

Majestic Tool

One of these alternatives is majestic SEO toolbar which is a link analysis tool. MagesticSEO is a great tool and helps webmaster to check the backlinks of the website, its quality, and authority of a particular websites or blogs. Majestic SEO tool maintains its own web crawler and keeps its own database of the Web. Majestic SEO’s new metrics are named as Flow Metrics and further grouped into two categories: Citation flow and Trust flow.

The flow metrics being updated on a daily basis, are more accurate and with these metrics, you can get the accurately determine the trust of the site.It is quite easy to trick these metrics just like that of the Google PageRank metrics.

Citation flow is metric to predict how influential a link in a website might be, by considering the links pointing to it. It doesn’t bother about or consider the quality of the links. The more blogs/websites pointing to a site, the more influential it is. All the trust flow factors are also the factors of citation flow. If the trust flow increases, the citation flow should also increase, though it is not at all compulsory that the citation flow should increase on the same level of trust flow. If some sites with high citation flow link to your site, then you get high citation flow boost with fewer inbound links. Don’t forget to consider the trust flow also because links from sites with high Citation flow but poor Trust flow will have a negative effect on your site, though it will boost your Citation flow.

Trust flow is a metric to decide how trustworthy the link is, based on the quality of the back-links pointing to the site. Trust flow is greater when your site has authoritative and trustworthy back-links, though the trust flow of every site is less than the citation flow. A site may have tons of back-links but, not all of them are high quality and trustworthy. In spite of being strict in including only high-quality back links in your site, too many other back-links that are not of good/high-quality will be generated by the other directories or the other sorts of back-links. Due to this, Trust flow can never overtake the Citation flow mostly. Having a high trust flow indicates that the site is having high-quality back-link profile which in turn will give a boost to the Google rankings of the same. If there are more back links to a site that carry trust flow, then it means that the site is getting decent organic traffic.

Ratio Between Trust Flow And Citation Flow

The ratio between the above two metrics makes a lot of difference in determining the overall trust of the site. For example, if a site has a citation flow of 40 and trust flow of 20, then the ratio is 2:1 or 0.5. The maximum possible ratio mostly is 0.9, while Google exceptionally has a ratio of 98.99.

If a site has the trust flow greatly lesser than the citation flow, then it clearly indicates that the site is having low-quality back-links in a larger amount. Normally, quality back links are higher in the case of authoritative sites.

Points To Be Considered To Increase Flow Metrics

  • To achieve the goal of increasing the trust flow and having a healthy ratio, the trust flow should be higher. In other words, quality wins over the quantity of back links.
  • An authoritative back-link is a clear winner when compared with 1000 back-links.
  • Guest posting is the best way to get authoritative back links though it should be kept at a low frequency if your site is new.
  • To be ranked higher in Google, you should have a higher trust score.
  • Strong internal linking strategies help in increasing the trust flow and the citation flow.
  • .Gov and .Edu back-links normally gain more trust score to your site or blog.



Page Authority is a score developed by Moz that predicts how well a specific page will rank on search engines. It is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. Page Authority is a ranking model that predicts the likelihood of a single page to rank in search results, irrespective of the page content.

Domain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based on data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and many other factors.

It uses a machine learning model to predictively find an algorithm that best corelates with rankings across thousands of search results that we predict against. For this reason, it is advisable to use Domain Authority as a competitive metric against other sites as opposed to a historic measure of your internal SEO efforts. Unlike other SEO metrics, Domain Authority is difficult to influence directly as it is made up of an aggregate of metrics that each have an impact on this score. The best way to influence this metric is to improve your overall SEO.

Since Domain Authority and Page Authority predict search engine position, it is vital to update them periodically to capture changes in the search engines’ algorithms, which will result in the increased accuracy.

So, with the extinction of PageRank, Google stress more and more on other metrics. Gaining quality back links is the only step towards a higher ranking in Google.