Have you launched your Magento 2 Store or are considering Magento 2 for your web project?

Are you confused about whether to hire a Magento 2 developer or not?

Are you looking for the right data to know about your most viewed products and highest-paid products on the website?

Do you want to know about your daily customer conversation rate on your website?

Is it enough that your store is selling the right products at the correct prices?

All of these questions are likely to arise before we launch our Magento 2 store in the Market. Don’t worry. Here, we have an excellent service called Google Analytics provided by Google to track traffic, demographics and visualization, visitor segmentation, and goal-related tracking from your website.

Many Magento store owners are unaware of the potential advantage of Google Analytics. To use and configure Google Analytics, you do not want to install any third-party extension. Magento 2 itself provides a default feature in it.

Importance of Google Analytics in Magento 2

Google Analytics offers you real-time statistics and insightful data about your website traffic. It will tell you how many people visit your website, how many people purchased products, who the customers are and where they are coming from, how much they have spent time on your website, etc.

It provides you detailed google analytics reports, where it gives information about how people land to your website by social media or by directly finding your website in google search.

You can track every click event on your website, which you required. Trackable events are like AddtoCart, Place Order, Proceed to Checkout, etc. It helps you improve your marketing, serve your target audience better, and obtain more customers.

Benefits of Google Analytics

There are several benefits for Google Analytics which helps in increasing business marketing and many more.

Data Visualization

Data Visualization is a way where it allows you to represent your data in the form of Charts, Pie Charts, Graphs, Lists, and Spreadsheets. This makes your data so attractive that you can see how your website performs and where to increase business goals. In short, it makes sense of data to represent your business.


Reporting allows you to draw conclusions from it. With the platform reporting capabilities, it will enable you to gather further insights information and identify causes and correlations.


Google Analytics provides you real-time information about your website. You can check your website performance by comparing metrics based on daily, monthly, hourly, weekly, etc. You can also track your traffic based on your specific campaign.

Target Audience

Google Analytics benefits your business by providing you information about people who visit your website. It helps to gather demographics information like age, gender, email, location, etc. With this information, you can identify who among your target audience and where it comes from. It also helps you to collect information about the interest of your visitor. It also tells you what people are doing once they visit your website.

Website Channel

Google Analytics helps you provide information about which channels lead people to a website like a newsletter email, social media, or third-party reference. You can see which campaigns are most successful. You can also examine the heavy traffic from which social media channels focus your resources on those areas.

Website Pages

Google Analytics tells you which pages are most frequently visited and which pages lead to more pages. This reveals which information is most relevant to users to optimize the user experience on a website.

It is easy to use even if you are not a tech-savvy person; it is just a simple configuration and goal-oriented.

Let’s take a look at how we can set up and configure Google Analytics in Magento 2.

Setup and Configure Google Analytics in Magento 2

Step-1: Create An Account On Google Analytics

You can visit the “create link” to create an account:

Account Setup

Account Details

Property Setup

About Your Business

Business information

  • Once you create an account, you will redirect to your google analytics dashboard page.

Data Streams

  • Select Web or any platform that you want analytics and add the required Site URL and its unique name to the form. Once you add that, you will get a unique Measurement ID.

Tagging Instruction

Step -2: Create A Universal Analytics Tracking Code

Property Setup

  • After filling up the data, you will get a UA code to track your website.

Tracking info

Step-3 Configure Magento 2 By Adding The Given UA Tracking Code

This you can manage from Stores->Configuration->Sales->Google API


  • Enable the Ecommerce Setup in google analytics

ecommerce setting

After configuring all these, you need to wait 24 – 48 hours to reflect your website data in analytics.

Final Takeaway

I hope you understand the role and concept of Google Analytics in Magento2. This way, you can track any event and collect any data of your website into google analytics. Find the best extension or use the default feature of Magento for Google Analytics. Try to use it always on each website. In case you find some difficulty, you can always hire a Magento Developer to help you out.