A common misconception surrounding a dentist’s success depends on his skills, knowledge, and experience. While that is partly true, there is more to it than meets the eye. The migration of the general public and consumers to digital platforms makes it pivotal to have a robust online presence.
Dental marketing has emerged as the most effective way to boost organic lead generation and foot traffic to your dental practice website. Dental marketing solutions enable a robust digital presence making it easier for prospective patients to use your services and products.
The growing inclination toward digital platforms has resulted in customers’ increased reliance on the internet to interact and transact with businesses. Digital technology embraced by the healthcare industry has paved the way for safer, reliable, and convenient patient care.
Patients are using dental practice marketing to explore dental care options near their locality to book appointments or communicate with dental professionals with the ease of clicking a few buttons on their mobile. Digital technology can help dental practices to stay in tune with your patient’s evolving needs.
Digital marketing is an ever-evolving concept where you need to continuously keep up with the latest trends. Dental digital marketing allows dental practices to adapt to the newest search engine algorithm update, social media trends, design trends, etc. Let us look at four dental marketing tips to help you attract new patients and skyrocket your revenue this year.
Identify Your Target Audience
The first step to developing an effective dental marketing strategy is recognizing your target audience that can benefit from your services. When identifying your target audience, keep in mind to:
Leverage Local SEO
The main target of your dental practice is to enhance your local presence among people staying within your vicinity. People don’t want to travel long distances to visit a dental clinic when it comes to dentistry services.
Targeting Your Niche
Identifying the right target audience and groups of people ideal for your services is paramount to maximizing your dental SEO campaign. Ensure that your target audience, people under a particular age group with specific interests, are exposed to your ads. If your dentistry services are specialized, keep in mind to target relevant age groups. However, if you are a general dentist, you need to target a wider audience.
Revisit Your Marketing Objectives
Once you know your target audience based on geolocation, demographics, interest, and solutions, the next step is to utilize dental marketing tools to attain your goals, such as acquiring new patients at a lower cost and with better ROI, and greater visibility, and more.
Most dentists are unaware of what they desire from their dental digital marketing, often expecting to achieve too many goals in one shot. While it is attainable by channeling your efforts with crystal clarity, it is essential to keep in mind that dental SEO is a journey that helps you achieve your dental marketing goals one step at a time.
Irrespective of your business goals, whether as a newbie dental practitioner willing to generate awareness about your dental clinic or an established dentist looking to expand your presence in more locations, you require a clear-cut vision and an in-depth understanding of your marketing objectives. When allocating your financial resources and planning your marketing budget, ensure clarity about your marketing KPIs.
Incorporate Flexibility In Your Marketing Budget
The success of your dental marketing strategy depends on realistic budget planning that ensures you are spending money on the right marketing services. Partnering with an experienced dental marketing company ensures that your money is well spent, offering numerous benefits.
Conducting a competitor analysis helps you understand where and why you are lagging. Ensure that your marketing budget is close to your competitors’ spending; a low marketing budget can backfire, and you may pay a heavy price for not gaining more patients. Your competitors can leverage your inadequate funding to build a solid patient base.
Generally, it is suggested that businesses less than five years old should allocate 12 to 20 percent of their annual revenue as their marketing budget. Established companies that have been in the market for over five years are encouraged to invest 6 to 12 percent in their marketing budget.
Forecast and Resource Allocation
A pivotal part of the groundwork for dental SEO involves annual forecasting for your dental practice. Preparing a yearly forecast helps you understand the intricacies of your marketing goals by answering questions like how many patients you intend to acquire in the next month or the following year.
Once you have charted your yearly forecast, the next step is to determine and allocate resources to be spent on marketing, operations, and administration. Combining resource allocation with effective forecasting offers you clarity on where and how to spend your marketing budget.
An annual forecast ensures that you are financially on track, helping you stay on top of your performances and revenue expectations. If you lag behind your revenue expectations, you can tweak your digital advertising strategy to meet your targets.
Dental SEO is the most effective dental marketing solution for dental practices helping them expand their reach, generate organic leads, and engage deeply with existing and new patients. Now that you are acquainted with the ultimate checklist to attract new patients get in touch with an experienced digital marketing solutions provider specializing in dental SEO to take your practice to new heights.
ZealousWeb Technologies offers customized dental SEO packages that can be tailor-made to your dental practice’s needs. Contact us today to learn more about our services.
Local SEO enables you to take advantage of the increased visibility within your area. “Dentists near me” allows your prospective patients to search for local businesses on Google and ultimately visit nearby clinics with the highest search engine ranking. Local SEO for dentists leads to more traffic for your website and your clinic’s physical location.
With the growing competition in healthcare, Local SEO empowers you to acquire more patients by enhancing your website’s and clinic’s visibility. Based on the geographic criteria, local SEO delivers faster results than standard SEO making it the ideal SEO strategy for dentists.
Dentist marketing can be primarily divided into three styles based on the varying cost of entry, conversion rate, and the Return of investment offered by each type.
Advertising is the traditional “interruption-based” marketing strategy which is the most expensive and quickest of all three marketing styles. While it takes the least amount of time, it is a scattershot method with a low conversion rate and marginal ROI due to its impersonal nature and prohibitive cost.
Digital marketing works on data collection from potential patients or acquired from third parties that have obtained permission for data to be used in marketing and works on a “permission-based” model.
Digital marketing has a lower budget than traditional advertising. It offers higher conversion rates and ROI given that the campaigns are tracked, and A/B testing is carried out consistently to maximize gains.
Marketing with meaning (MWM)
Word-of-mouth marketing is the most effective, especially in referrals within all industries, and dentistry is no exception. Word of mouth marketing has evolved into marketing with meaning, and referrals are likely to come from offline and online communities. Referrals are reliable since they are based on your practice’s outreach and efforts to educate and inform.
Most consumers believe recommendations from friends in contrast to over-the-top advertisements. Social media marketing instills trust in a brand, primarily if another user refers to them. While marketing with meaning may take a significant amount of time to display results, it delivers the best results—and the best patients!
The three-core metrics in Local SEO campaigns for dental marketing are as follows:
Tracking is essential to gauge the success of the Local SEO campaign of dental websites. It is advised to check your website rankings once or twice per month. Using location-specific keywords allows you to monitor your ranking constantly.
Besides ranking, one must focus on boosting their traffic while keeping track of how much traffic they are receiving. In online marketing, ‘traffic’ means potential website visitors, including your prospective clients.
Along with rankings and traffic, the third most important aspect is to track the number of conversions you get from the dental SEO services. Conversion is a specific action that prompts website visitors to take steps.